How one business school professor and AI expert uses Medium to share his ideas, build a following, and raise his professional profile

<a href="https://medium.com/u/acfc0d77aeef?source=post_page-----f1310d38d88d--------------------------------" rel="noopener" target="_blank">Enrique Dans</a>  is a Professor of Innovation and Technology at IE Business School in Madrid, Spain. He holds a B.A. in biological sciences from the University of Santiago de Compostela, an MBA from IE, a Ph.D in Information Systems from UCLA, and has done post-doctoral work at Harvard Business School. In addition to his position at IE, he is a visiting professor at the Diplomatic School in Spain and at the University of Oxford in the United Kingdom, and advises startups and other companies, including the artificial intelligence company BigML. He speaks regularly at technology and innovation conferences around the world, and has been named to Forbes’ “The Best Influencers” list. Dans began posting on Medium in 2013, and currently has some 54,000 followers. I spoke to him about how he got started on Medium, why he writes on the platform, what advice he has for other Medium writers, the value of Medium to academics, what scares him (and doesn’t) about artificial intelligence, and more. Our conversation has been lightly edited for length and clarity. Jon Gluck: Let’s start by talking about your work. Your title is Professor of Innovation and Technology. Tell us what that means, exactly. Enrique Dans: I teach classes at different levels — from students who have just graduated to MBAs, seasoned managers, and CEOs. When I started 33 years ago, I wasn’t intending to become a professor. I’m a biologist by training, and when most of my colleagues graduated, they took a course to become a high-school teacher. I said, “No, I don’t want to do that. Teaching sounds boring.” So I decided to go for my MBA and maybe start my own company. <a href="https://blog.medium.com/how-one-business-school-professor-and-ai-expert-uses-medium-to-share-his-ideas-build-a-following-f1310d38d88d">Click Here</a>