Why Did the Hountalas LLC Apply for a New ???Cliff House??? Trademark in May 2023?

Atthe end of December 2020, Dan and Mary Hountalas took their marbles and went home.

For the 40 years prior to 2018, the Hountalases — more accurately, their food-service company, Peanut Wagon, Inc.—had operated the landmark Cliff House, in San Francisco, under two consecutive 20-year leases with the Cliff House’s owner, the National Park Service (NPS).

When the second of these leases expired in 2018, NPS did not offer a new long-term Cliff House contract to Peanut Wagon, or to anyone else. Peanut Wagon continued to operate The Cliff House under one or more short-term contracts with NPS, even as the company continued to push for a new long-term lease.

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