Why Did the Hountalas LLC Apply for a New “Cliff House” Trademark in May 2023?
<p>Atthe end of December 2020, Dan and Mary Hountalas took their marbles and went home.</p>
<p>For the 40 years prior to 2018, the Hountalases — more accurately, their food-service company, Peanut Wagon, Inc.—had operated the landmark Cliff House, in San Francisco, under two consecutive 20-year leases with the Cliff House’s owner, the National Park Service (NPS).</p>
<p>When the second of these leases expired in 2018, NPS did not offer a new long-term Cliff House contract to Peanut Wagon, or to anyone else. Peanut Wagon continued to operate The Cliff House under one or more short-term contracts with NPS, even as the company continued to push for a new long-term lease.</p>
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