HKTVmall App — A UX Case Study

HKTVmall is a popular e-commerce platform founded by Ricky Wong in 2015 which mainly serves Hong Kong people. Often referred to as “The Amazon of Hong Kong”, it is home to over 4,200 retailers and visitors will be able to find almost everything ranging from imported chicken wings to the latest video game consoles on this platform. Every day, 250,000 people in Hong Kong visit HKTVmall via the website or app. Recently, the pandemic of COVID-19 has given this over-the-top market an extra boost, enabling sales to double in 2020 to HK$2.88 billion on a net profit of HK$183.6 million. <a href="https://joanneyaang.medium.com/hktvmall-app-a-ux-case-study-d610f9aa9706">Read More</a>