The Secrets of Great Storytelling
<p>If you’re here, you love a good story. That’s not the same as loving <em>all</em> stories. Some just don’t work. This failure has less to do with the content<em> </em>of the story than the structure.</p>
<p>Our brains are structured to process stories in a specific way. <a href="https://www.pnas.org/doi/10.1073/pnas.1008662107" rel="noopener ugc nofollow" target="_blank">Researchers have shown</a> when we’re engaged with a story, mirror neurons — the brain cells responsible for empathic response — fire up. This alchemy is part art, yes, but also part science.</p>
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