If you’re here, you love a good story. That’s not the same as loving all stories. Some just don’t work. This failure has less to do with the content of the story than the structure.
Our brains are structured to process stories in a specific way. Researchers have shown when we’re engaged with a story, mirror neurons — the brain cells responsible for empathic response — fire up. This alchemy is part art, yes, but also part science.
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