Nintendo’s record Q1 profits driven by The Legend of Zelda: Tears of the Kingdom and The Super Mario Bros. Movie showcase the power of maximizing intellectual property (IP) across mediums.
While many companies focus on building new IPs, Nintendo continues to extract value from decades-old franchises.
Rather than relying solely on core gamers, Nintendo expands its audience by leveraging characters like Mario, Zelda, and Animal Crossing into movies, merchandising, theme parks, and mobile games.
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