Forget Consoles — Nintendo’s IP is its True Power-Up

<p>Nintendo&rsquo;s record Q1 profits driven by&nbsp;<em>The Legend of Zelda: Tears of the Kingdom</em>&nbsp;and&nbsp;<em>The Super Mario Bros. Movie</em>&nbsp;showcase the power of maximizing intellectual property (IP) across mediums.</p> <p>While many companies focus on building new IPs, Nintendo continues to extract value from decades-old franchises.</p> <p>Rather than relying solely on core gamers, Nintendo expands its audience by leveraging characters like Mario, Zelda, and Animal Crossing into movies, merchandising, theme parks, and mobile games.</p> <p><a href="https://medium.com/illumination/forget-consoles-nintendos-ip-is-its-true-power-up-935e57af08a0"><strong>Click Here</strong></a></p>