Is Africa becoming a new global fashion leader?

There is a growing consumer trend on the continent for fashion Made-in-Africa, particularly among young people — the under-25s account for 50% of the continent’s total population — and among the burgeoning middle class — which already make up more than 35% of the population — opening up new consumer markets. Africa is also experiencing very rapid growth in the digital sector, which is facilitating intra-African trade and the emergence of young talent. As evidenced by the 32 Fashion Weeks held each year, Africa is also brimming with talent in the fields of haute couture, crafts and clothing. A 42% increase in demand for African haute couture is expected over the next 10 years. <a href="https://medium.com/@UNESCO/is-africa-becoming-a-new-global-fashion-leader-f28de9e0fd35">Visit Now</a>