How is Fashion Design HCD?
<p>My favourite part of the design process has always been making sense of research inputs and building on ideas using evidence. Insights from research are consolidated in the form of<em> ‘reports</em>’ — from thumbnails of styles with their distinguishing characteristics to design theme assortments and clubbing of concepts all visualised through slideshows and boards.</p>
<p>This highly collaborative process requires thorough <em>brainstorming</em> among design teams, <em>framing stories </em>with stakeholders of various levels to (design heads, buying team) <em>filtering out of strong, core concepts</em> that are not only promising but also form a cohesive whole with fashion ranges across the parent brand. These concepts are then churned out into numerous ideas in the form of <em>sketches</em>, and parallelly, we find the right vendors to<em> supply raw material.</em></p>
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