Evaluating Apple’s Leadership: Steve Jobs vs. Tim Cook
<p>Most (not only) Apple fans consider Steve Jobs to be the brilliant visionary who took Apple to the top. Constant comparisons with his successor Tim Cook, are inevitable, and Cook doesn’t come out of such comparisons very well at certain points. Each of the two appointed CEOs had their weaknesses and strengths.</p>
<p>Moreover, a certain amount of nostalgia undoubtedly plays a large part in Steve Jobs’ reputation and the public’s attitude towards him. Is it even possible to objectively judge which of them was better? The Cult of Mac server tried to ask this question, and we’ll try to ask you for your opinion. Today, Apple boasts the title of the world’s most valuable company, with a value of over $3 trillion.</p>
<p>This is an incredible number resulting from several years of effort and work that the giant puts into its products and services. But in this case, we can also notice some interesting differences. Although most Apple fans refer to the company’s father, Steve Jobs, as the most important Chief Executive Officer (CEO), the real shift came only in the time of his successor, Tim Cook.</p>
<p>How did the company’s value change over time? The value of Apple has been flying upward for a long time, even though it has had several wobbles in recent years that have weakened its stock for some time. A great proof of this is the fact that it only passed the $2 trillion milestone 2 years ago and the $1 trillion milestone about four years ago, which is also relatively recent.</p>
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