Don’t Waste Time Chasing Investors. Do This Instead
<p>If you’re chasing investors…you’ve already lost.</p>
<p>I sign off every one of my newsletters with the declaration “…be chased.”</p>
<p>A common reaction to that is “ok, but how??” How do you attract investor attention without appearing needy?</p>
<p>Investors receive all types of dealflow on a daily basis. There are referrals, cold outreach, discovered opportunities… How does a founder stand out from the crowd and make investors see them as an awesome opportunity?</p>
<p>The answer is straightforward (but not necessarily simple). You make them feel like they’re “catching a deal.”</p>
<p>The goal is to make sure a VC feels like the deal they’re seeing is a gem emerging from the superior deal flow they’ve created as opposed to a dud that’s been passed over by others.</p>
<p>I was happy to partner with Knowable to take a <a href="https://knowable.fyi/creators/jasonyeh" rel="noopener ugc nofollow" target="_blank">deep dive into this subject</a> and teach founders how to catch investors’ attention without chasing them.</p>
<p>Here are some key takeaways:</p>
<p><strong>1. Produce and share valuable content</strong></p>
<p>Create broader surface area for you and your company to be discovered. Do you have expertise that you can share and bring value to a broader audience? Establishing yourself as a thought leader in your industry takes time and commitment, but it’s one of the best ways to extend your reach beyond your immediate network and get on the radar of potential investors. People who start engaging and finding value in your content may be the source of valuable warm introductions later on.</p>
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