Don’t make investors listen, make them visualize.

Have you ever heard the term: I’m tired of listening to you? Now, why is that term so meaningful when it comes to investor pitching? The answer is simple. Investors sit in a room and listen all day to one presentation after another. And listening is tiring. Especially if every founder is using the same generic <a href="https://medium.com/@moti_42672/the-pitch-deck-template-is-dead-introducing-the-pitch-cycle-eaf1f9dc3691" rel="noopener">pitch template</a>. Listening is one of the ways for our brain to have external information input. And brain cell activity requires twice as energy as any other cell in the body. So, no wonder it’s tiring. Remember the last time you spent all day in a conference room, listening to meeting after meeting? All you did was sit there. But by the end you feel like you’ve been hit by a truck. That’s how investors feel every single day. So, the question is, what can you do about it? You could try and secure the first meeting of the day to catch them while they’re fresh. But that’s easier said than done. <a href="https://medium.com/@moti_42672/dont-make-investors-listen-make-them-visualize-36e7d15c791c">Read More</a>