‘Doing strategy’ as a product designer
<p>There’s a scene in the first Matrix film where a newly freed Neo progresses through his training, gains confidence, and even one-ups his mentor Morpheus in a sparring contest. Seeing how Neo is ready for the next level, Morpheus leaps a giant gap from rooftop to rooftop and invites Neo to follow him.</p>
<p>Flush with confidence from his past successes, Neo convinces himself that he can make the same leap and attempts to follow his mentor.</p>
<p>Only to fall flat on his face.</p>
<p><img alt="GIF of a scene from The Matrix where Neo attempts to jump across the gap between two roof tops, but falls down to the street below on his face." src="https://miro.medium.com/v2/resize:fit:391/1*IP0ZijiFhZmlkIx8wnvW8w.gif" style="height:250px; width:435px" /></p>
<p>Me “doing strategy” for the first time as a designer. From “The Matrix.”</p>
<p>This was my first experience as a principal product designer.</p>
<p>When I was first promoted beyond Senior Product Designer, I was glad to work at a higher level and help steer larger company initiatives. As part of this transition, doing “strategy” was added to my job description. I was already a master of my craft, but that was no longer enough on its own.</p>
<p>Fair enough, I can learn a new skill.</p>
<p>Only problem is <strong>I didn’t know what strategy was</strong>.</p>
<p>I started reading books, saving articles, shadowing product managers, and seeking out mentors. It felt like I was learning, but I still couldn’t hold my own in strategic conversations. I didn’t know how to apply what I’d learned.</p>
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