Developing UX/AI thinking for a new design world

I remembered a time when I was working with the airline cargo operations department. Despite our various attempts to find a human-centric topic within cargo operations, we quickly realized that there were very few such instances. That was understandable since the customers are very far from this back-office action. Besides, there were bigger problems, such as improving operational efficiency and practicing cost management. At the same time, the steering committee was wishing to expose the value of design thinking — how emotional connections through culture building, collaboration, and empathy are important to foster a better, more productive working relationship with the cargo operations personnel. After various brainstorming sessions, we landed on the observation that every cargo package looked mundane and void of any expression. Pragmatically, it was necessary to protect the contents across their journey, but for the purpose of design thinking, we saw an opportunity to inject some personality into the banal cargo packaging. Within minutes, we were able to identify items ranging from common objects (e.g., pharmaceuticals, food) to weird cargo (e.g., incubator eggs, F1 car racing parts). From those objects, we imagine the exchange between the sender and the receiver, as well as the emotions attached to each piece of cargo. What came out of the design thinking workshop of over 80 participants were ideas generated from the emotions of the cargo and their end-users. <a href="https://uxdesign.cc/developing-ux-ai-thinking-for-a-new-design-world-6524b28ea103">Visit Now</a>