Facilitation Means Designing Conversations

I’m a Facilitator….which means I’m a conversation designer. When I design a meeting, a workshop or an off-site, my goal is to create an experience that shifts a group of people to a new trajectory, to transform teams and companies long after we work together. I do it by co-creating a powerful and engaging conversation with my clients using the tools of experience design applied to conversations. <a href="http://theconversationfactory.com/facilitation-masterclass/" rel="noopener ugc nofollow" target="_blank">If you want to master the tools of facilitation, apply to the Facilitation Masterclass here.</a> <h1>Designing a Meeting as an Experience</h1> Meetings are experiences in the same way a digital product or service is an experience. And experiences have a clear architecture, that, once you see, it’s impossible to unsee. And once you see the components of an experience, you can shape them! Earlier this year, I started a podcast called The Conversation Factory to find out if there’s a common thread running through how people foster effective, transformative, creative conversations. I’ve interviewed Harvard Negotiation Professors, Global Brand Strategists, Information Architects, Interaction Designers, Agile Coaches and Conversation Design Advocates at Google (of all places!). The thread I see connecting all effective conversations is seeing those experiences as a design material that can be shaped, like the shape of a story arc. The shape of that arc is best described by the 5Es framework, first coined by the Doblin Group. <a href="https://daniel-stillman.medium.com/facilitation-means-designing-conversations-24bac966076e">Website</a>