The world of virtual reality (VR) is booming — more than 13 % of US households own a VR device, spending on average 30–45 minutes in it 2–4 times per week. Unsuprisingly, more and more brands start to look into this new medium, but often, professionals are unsure about who actually uses VR today. This short article summarizes 5 Key Takeaways on who the current demographic of VR is, who will be using it in the future and what trends are growing right now.
Me, enjoying virtual worlds through my Meta Quest 2 VR Headset
1. It’s Not Just a Young Male Person’s Game
Think VR is just for millennials or Gen Z? Think again! Nearly half of VR users fall into the age brackets of both 18–34 (47 %) and 35–54 (47 %). Even the 55–64 age group is starting to dabble, making up 6% of users. Men may still dominate this playground with a 60% majority, but female Users aren’t far behind at 40%.