CUSTOMER CHURN ANALYSIS: UNVEILING INSIGHTS USING SQL

<h1><strong>Problem Statement :</strong></h1> <p>In the competitive telecom industry, customers&rsquo; critical evaluation of services shapes their perception of the entire company. Routine disruptions evoke anxiety, underlining the significance of churn analysis. The churn rate reflects customer loss, impacting revenue. Insights from analysis drive strategies, segment targeting, and service enhancement, fostering customer trust and satisfaction.</p> <h1><strong>What is Customer Churn ?</strong></h1> <p>Customer churn, also known as customer attrition or customer turnover, refers to the phenomenon where customers or subscribers stop doing business with a company or stop using its products or services. In other words, customer churn occurs when customers who were previously engaged with a business or its offerings decide to discontinue their relationship or stop making purchases. This can happen for various reasons, such as dissatisfaction with the product or service, competitive offerings, pricing issues, changes in personal circumstances, or a lack of perceived value.</p> <p><a href="https://medium.com/@sateeshgodewar45/customer-churn-analysis-203c1284f503"><strong>Visit Now</strong></a></p>