You Don’t Move Humans With Facts. The Critical Role Emotions Play In Marketing
<p>If you Google “how decisions are made” you’ll find a theory that says people gather information, narrow choices, review the evidence, and choose among alternatives. Maybe this is how Star Trek’s Spock made decisions, but neuroscience and brain scans tell a different story.</p>
<p>One example from my own experience illustrates how decision-making actually happens.</p>
<p>When I moved to New York City, the cost of real estate meant I had to trade my beautiful, stone house in the suburbs of Philadelphia for a 2 bedroom apartment with no outdoor space.</p>
<p><a href="https://bettermarketing.pub/you-dont-move-humans-with-facts-the-critical-role-emotions-play-in-marketing-24071af9717f"><strong>Read More</strong></a></p>