The Year the Climate Crisis Arrived
<p>The travel and investment communities, as well as all of society, must no longer ponder questions of “what if?” or “when?”; 2024 will be the year for reckoning with the question “now what?”</p>
<p>JetBlue Ventures in the past has not classified Tomorrow.io, one of our first portfolio companies, as an ESG investment. While Tomorrow.io is undeniably a global leader in climate tech, it felt like a stretch to call a suite of software products that provides hyper-local, hyper-real time weather forecasting a technology working to solve the climate challenges the travel industry confronts.</p>
<p>Whereas climate change felt like a long-term risk, even as recently as just a few years ago, there is now no denying that the increase in frequency and intensity of extreme weather events has created new operating challenges that travel providers must face.</p>
<p><a href="https://medium.com/jetblue-ventures-insights/the-year-the-climate-crisis-arrived-dcd606f54a81"><strong>Click Here</strong></a></p>