Those Crazy Drug Names
<p>Here are two things people are likely to say when I tell them I create names for a living:</p>
<ol>
<li>“Wow, really? Sounds like a lot of fun!”</li>
<li>“Do you make up those crazy drug names?”</li>
</ol>
<p>To #1, I reply honestly that, like most professions, name development is often fun and always a lot of work. Playing with language is my favorite occupation; persuading busy, distracted executives to make a decision about a name ranks, shall we say, somewhat lower on my list.</p>
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