New Balance Takes Golden Goose to Court Over Alleged Copycat Dad Shoes — Retail Bum
<p>The legal complaint was lodged in the U.S. District Court for the District of Massachusetts just last week. The company claims that Golden Goose’s rendition attempts to establish a misleading association between its products and New Balance within consumers’ perceptions.</p>
<p>After debuting the 990 sneakers during the 1980s, New Balance has consistently refined its design, with the company currently selling its sixth version. That said, all the sneaker variations remain accessible in the market. New Balance claims that the distinct characteristics of the 990 sneakers, distinguished by its unique soles and grayscale color palette, resemble Golden Goose’s sneakers, introduced later.</p>
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