Convoy’s Collapse appears inevitable in Retrospect

<h1>The Right Path But Wrong Turn</h1> <p>Convoy had the right idea: focus on a large market with relatively low barriers to entry where things hadn’t changed much since the advent of email. Their solution offered transparency in pricing, which benefited carriers and shippers alike. Despite their technological prowess, Convoy’s journey took a few early wrong turns, resulting in their decline.</p> <p>Here’s where I think they went astray:</p> <h1>1. Lack of Industry Expertise in the Founding Team</h1> <p>Convoy’s founding team needed to gain relevant experience in the freight industry they aimed to disrupt. The concept of reducing empty trucks on the road was not novel, and numerous providers had pursued similar goals. Their founders are incredibly smart and did great things at Amazon, but they may not have had the understanding of drivers, shippers, or carriers that would have been helpful early on. To be fair, they acquired this experience and learned it themselves later, but this issue may only have been overcome if they raised sufficient money to give them the time to do so.</p> <p><a href="https://medium.com/@aaron_alpeter/convoys-collapse-appears-inevitable-in-retrospect-1a1cbee11085"><strong>Read More</strong></a></p>