The importance of social media mastery for conservationists

I’m a conservation communications specialist, and at the end of the day about 90% of my job is social media management. Currently I am in charge of a mid-size nonprofit communications department (Population: 1) managing a half dozen profiles daily. And that’s not even taking into account the several other personal, side-hustle, or contracted account I oversee. When I’m not cropping photos for the right platforms or whittling away at the character limits, I’m often found hunched over at my desk making an infographic in Canva (with no graphic design experience) or managing travel plans for international film companies. Over time I’ve come to know a thing or two about these social networks. I’ve always been a biologist first. I live by the Scientific Method. I apply much of my experimental and analytical processes to my communications. I also work with a large team of biologists and conservationists who don’t see the need or have the desire to learn how to master social media. <a href="https://medium.com/@dailyn_souder/the-importance-of-social-media-mastery-for-conservationists-a04a13e1f471">Read More</a>