Color Psychology: 3 Core Questions to Making Better Art

Colors have the ability to evoke emotions, communicate messages, and influence our perceptions. By strategically employing colors in your illustrations, you can effectively convey specific moods, enhance storytelling, and captivate your audience. For example, I created the illustration above in the winter of 2021. We had just found out that after nine years of trying (and failing), I was pregnant with our son. I wanted to express my joy by bring in a a strong graphic with a sense of warmth and cozy with the yellow within our little nest while contrasting with the stark winter and sub-zero temperatures outside. <blockquote> Each color carries its own set of associations and meanings. By comprehending these associations, you can make informed choices that align with your message. </blockquote> For instance, the color Red is associated with strong emotions such as passion, love, and energy. Using red in your illustrations can help create a sense of excitement and intensity. Blue is associated with calmness, stability, and trust. Incorporating blue tones in your illustrations can establish a sense of reliability and tranquility. Yellow is a vibrant color that symbolizes happiness, optimism, and warmth. By utilizing yellow hues, you can infuse your illustrations with a sense of joy and positivity. There is so much to unpack about Color Theory and Harmony that I am not going to get into in this article. <a href="https://blog.hubspot.com/marketing/color-theory-design#:~:text=What%20are%20the%20seven%20types,and%20rectangle%20(or%20tetradic)." rel="noopener ugc nofollow" target="_blank">This is a great resource</a> if you do want to explore the world of primary, secondary and tertiary colors. Of Hues and tints and shades. What I will do is introduce you to three questions I always ask myself before starting a project: <a href="https://navinachhabria.medium.com/color-psychology-3-core-questions-to-making-better-art-14455940729a">Learn More</a>