The melody of the city of Athens

The Design Thinking Lab on the subject “Cultural Marketing” was an exciting journey with several stations. This research and master-plan was born and developed under the supervision of Professor  <a href="https://medium.com/u/e3bbf36cf440?source=post_page-----58e3b74204a4--------------------------------" rel="noopener" target="_blank">Betty Tsakarestou</a>  in the framework of the course “<a href="https://medium.com/athens-co-creation-city-branding-project/athens-co-creation-city-branding-project-8e55338356cd" rel="noopener">Athens Co-creation City Branding Project</a>”, a virtual weekly mini co-creation workshop about cultural marketing at the postgraduate program “MA in Cultural Management, Communication and Media” at Panteion University of Athens. During the whole course during his academic year, we realized that it is absolutely necessary to first broaden our horizon of knowledge about cities, so as to gain insight of the features rendering them livable, sustainable, resilient and smart and then focus on the project about our city of interest. The stations of this journey are depicted on the following map and then shortly analyzed. <a href="https://medium.com/athens-co-creation-city-branding-project/the-melody-of-the-city-of-athens-58e3b74204a4">Click Here</a>