Capital, Mirroring and Bureaucratic Inhibitions
<p>Hyperreactive World Wide Web shopping accelerates the rate at which a consumer can acquire goods. What once separated a mere advertisement from a tangible purchase is now bridged by nothing more than a few mouse clicks. Late capitalism, far from merely accelerating the circulation of capital, also accelerates the velocity at which individuals adopt new identities. Identity formation becomes entwined with the desire to consume, resulting in the imperative for capitalism’s acceleration to align with the schizophrenic pace of identity metamorphosis. The internet stands as a hypermediated conduit for more fluid, rapid, and profitable modes of identity formation. It is within this relentless cultural acceleration that the contours of our subjectivities are continually moulded, discarded, and refashioned, a process intertwined with the ceaseless rhythm of advertisement and consumption.</p>
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