Dating has to be one of the most fun categories to do marketing for. Customers are emotionally invested, there is endless psychology to investigate, and the topic is actually interesting. It’s no wonder the category is filled with great campaigns.
Hinge’s ‘Designed to be deleted’ captures attention with a bold statement that Hinge’s success also means that their app becomes obsolete:
Hinge is ‘Designed to be deleted.’ Source: The Drum
Empowerment-focused Bumble uses marketing to establish their values and position Bumble as a safe place for women: