Do you have time for a breATH?
<p>Our journey into the world of design thinking and co-creation began with that very question. Throughout our course on “Cultural Marketing and Communication”, part of the Panteion University postgraduate program “MA in Cultural Management, Communication and Media”, that concept would soon be translated into a city branding project, aimed at revitalizing the city of Athens and its image on a local and international level. Alongside our professor, Mrs. </p>
<p><a href="https://medium.com/u/e3bbf36cf440?source=post_page-----3e34618b4f53--------------------------------" rel="noopener" target="_blank">Betty Tsakarestou</a></p>
<p> and her guidance, we explored Athens’ current identity narratives, their positives and shortcomings, as well as how other cities around the world are acting on similar ideas towards achieving the goals of sustainability, resilience and livability. We carefully gathered insights from reports, existing programs and initiatives, international media and various stakeholders, until we were able to settle on a central theme that would define our strategy and offer a new and refreshing view of the city.</p>
<p><a href="https://medium.com/athens-co-creation-city-branding-project/do-you-have-time-for-a-breath-3e34618b4f53"><strong>Visit Now</strong></a></p>