Identifying the needs of BlackBuck’s unique user base
<p>User research is essential to building a better product because it provides insights into the needs, preferences, and behaviours of the people who will be using the product. The goal of user research is to gather insights that can inform the design and development of products or services that better meet users’ needs.</p>
<p>There are various user research methods, including qualitative and quantitative approaches. Qualitative methods, such as interviews, focus groups, observations, and usability testing, aim to understand the subjective experiences and perspectives of users. Quantitative methods like surveys and analytics aim to gather numerical data to measure user behaviours and attitudes.</p>
<p><a href="https://medium.com/blackbuck-design/identifying-the-needs-of-blackbucks-unique-user-base-a4ecb747ad49"><strong>Website</strong></a></p>