Why performative inclusion thrives? Because it’s a win-win billionaire industry
<p>The book also reassured organisations that it was not their responsibility if they didn’t have enough women in leadership. It was the women’s fault. They were not leaning in, not putting themselves out for a promotion, they were not confident enough. As a consequence, the “fixing professional women” industry boomed.</p>
<p>An indicator of this boom is the <a href="https://trends.google.com/trends/explore?date=all&q=imposter+syndrome" rel="noopener ugc nofollow" target="_blank">exponential growth in Google searches for imposter syndrome since 2015</a>. Increasingly, workshops, programmes, and newsletters have been relentlessly targeting women in male-dominated sectors like tech and finance with the promise of giving them confidence as a means to reach leadership positions. A peek into the publishing industry proves that <a href="https://www.goodreads.com/search?page=2&q=imposter+syndrome&qid=1LLmB0tSSi&ref=nav_sb_noss_l_17&tab=books" rel="noopener ugc nofollow" target="_blank">imposter syndrome</a> has also colonised our bookstores in the last few years.</p>
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