Weird Choices and Big Numbers: What Apple Got up to Yesterday

<p>Where was the iPad mini? What about AirPods Max? Is that&nbsp;<em>it</em>?!</p> <p>Thirty minutes?</p> <p><em>Come on, Tim &mdash; where the hell is the 32-inch iMac Pro?</em></p> <p>This is what Apple does. While we&rsquo;re all sitting here pondering over how many products they&rsquo;re going to announce at their next event, they&rsquo;re readying the two or three they&rsquo;ll&nbsp;<em>actually</em>&nbsp;announce.</p> <p>Everything else can wait &mdash; if it&rsquo;s even on the cards at all.</p> <p>It was only ever going to be a Mac event yesterday, folks. Sorry.</p> <p>At yesterday&rsquo;s Scary Fast event, this approach resulted in three new chips, some new MacBook Pros, and, finally, an updated 24-inch iMac. Oh, and the whole thing was shot on an iPhone which is easily one of the most impressive things about last night&rsquo;s shenanigans.</p> <p>There&rsquo;s a lot to unpack over the coming weeks, but these are my initial thoughts about those new M3 chips and the machines they&rsquo;ve been placed in.</p> <h2>The Intel crowd</h2> <p>Yesterday, I distinctly remember spotting not one but two MacBooks with glowing Apple logos in one of my favourite coffee shops.</p> <p>I&rsquo;m a big fan of this; I love how people hang onto their Macs for as long as possible. If I wasn&rsquo;t doing this for a living, I have a feeling I&rsquo;d do the same. Macs are, after all, astronomically expensive. They also last for years and, usually, well beyond the Windows-based competition. Indeed, most of the people who enter the comments sections of my videos are asking whether or not they should upgrade their Intel Mac to something running Apple&rsquo;s own silicon. During&nbsp;<a href="https://youtube.com/live/Mm3O4gTzYWQ?feature=share" rel="noopener ugc nofollow" target="_blank">last night&rsquo;s livestream</a>, someone informed me that they&rsquo;re still rocking a 2009 Mac Pro. Brilliant.</p> <p><a href="https://medium.com/macoclock/weird-choices-and-big-numbers-what-apple-got-up-to-yesterday-60f4edc9b3b7"><strong>Read More</strong></a></p>
Tags: Big Numbers