Surviving in a World of Bad Metrics

Several months ago, I bought a new bed frame and a mattress online. While choosing which website I should buy from, I read lots of comments from different online stores and chose the one with the better Trustpilot overviews. After waiting ten days, they called me in the morning to make the delivery arrangements. There are some restrictions to the road on which I live, so I warned them, and we arranged everything. However, the delivery personnel showed a terrible performance; they didn’t apply anything I said, didn’t follow the restrictions, and just left the bed in the back street and left. Consequently, I gave them the minimum Trustpilot score as a review with the details so that people would be warned. After two days, something unexpected happened: Somebody called me from the firm, and wanted to learn how could he convince me to increase that score and offered me several things. In the end, when he understood I’m not that easy, he hung up and most probably called some other people who gave them low scores to convince them to change to higher ones. After this talk, I had suspicions and started researching. In the world, many customers choose the company to buy their products based on the scores and metrics other web pages are created, and Trustpilot is one of the big ones. This website was proud of their Trustpilot score, but they improved it after the service was completed by calling customers and convincing them. Hundreds of web pages proudly advertise themselves with their Trustpilot scores, but is it a good metric to follow? Can it be corrupted? It started a chain reaction in my mind, and I wanted to share it with you. <a href="https://medium.com/@uguryagmur/surviving-in-a-world-of-bad-metrics-a3745a601f3e">Click Here</a>