How B2B brands can own their event marketing strategy

I attended Hubspots’ Inbound Marketing conference this past week. Like most business conferences, the event drew attendees with networking opportunities, learning sessions and big-name speakers, along with a series of booths from sponsors. Most sponsors had some sort of gimmick to get you to come by their booth — Google offered cookies, Chase Ink gave out free items from their small business customers (as well as better cookies), while Survey Monkey had a ‘spin the wheel’ game with prizes for those willing to stand through a sales pitch while waiting in line for the wheel. <a href="https://medium.com/embedded-brand-strategy/how-b2b-brands-can-own-their-conference-marketing-strategy-a20fae888494">Read More</a>