Art and business don’t mix. Or rather, they only mix insofar as art can be turned into a commodity, and then, from that, into business.
But art’s original purpose was never to be commodified and turned into a lucrative business. As I have argued before, true art always stems from a place of necessity. It is only when an artist experiences the unstoppable urge to create a specific artwork, and when they are being truly authentic to themselves, that one has a true work of art. Necessity and authenticity are the two ingredients essential to creating art.
Art cannot be solely created “to make money.” Mind you: I am not saying that art should be so “abstract,” “intellectual,” and detached from mundane existence that the average person wouldn’t be able to enjoy it. Indeed, some of the greatest works of art ever created centered around simple, everyday subjects.