Are You Building a Company You’re Secretly Ashamed Of?

<p>One of the entrepreneurs I work with was discovering the challenge of convincing people to buy her product again. She sells a custom soap for people with a certain type of skin sensitivity, it&rsquo;s effective, and she has happy customers. Despite all of that, she was struggling to get repeat buyers.</p> <p>Why? After all, as anyone in the business world knows, &ldquo;your best customer is the customer you already have.&rdquo; In other words, a person who already bought a product once is someone who clearly knows about the product, has a need for it, and is willing to spend money on it. Those are the three most important qualifiers for a potential sales lead in a customer acquisition process. Shouldn&rsquo;t that make re-selling something relatively easy?</p> <p>&ldquo;I don&rsquo;t understand,&rdquo; the entrepreneur said as we met for coffee to discuss the problem. &ldquo;Our customers like the product. They&rsquo;re obviously using it all up. But they&rsquo;re not buying again. How do we get them re-buy?&rdquo;</p> <p>&ldquo;And you&rsquo;re sure they like the product?&rdquo; I asked.</p> <p>&ldquo;As sure as we can be,&rdquo; she said. &ldquo;We&rsquo;ve surveyed past customers, and they&rsquo;ve been positive. We&rsquo;ve got great reviews online. There&rsquo;s nothing that suggests people don&rsquo;t like it.&rdquo;</p> <p>&ldquo;And what does your follow-up process with them look like?&rdquo; I asked. &ldquo;How often are you emailing them product updates, new items, special sales, and things like that?&rdquo;</p> <p>&ldquo;We&rsquo;re very careful not to SPAM our customers,&rdquo; the entrepreneur assured me. &ldquo;We never send extra emails. I&rsquo;d be shocked if people weren&rsquo;t buying because we&rsquo;re bothering them too much.&rdquo;</p> <p><a href="https://entrepreneurshandbook.co/are-you-building-a-company-youre-secretly-ashamed-of-513d73ea5791"><strong>Read More</strong></a></p>