Apple’s Messi Vision

Well, I didn’t see Apple’s <a href="https://500ish.com/apples-precarious-and-pivotal-2019-f4f8cea3993a" rel="noopener ugc nofollow" target="_blank">long</a> <a href="https://500ish.com/apple-at-your-service-122af3093634" rel="noopener ugc nofollow" target="_blank">cultivated</a> ‘Services’ narrative going in this direction. Earlier today, it was <a href="https://www.nytimes.com/2023/06/07/sports/soccer/lionel-messi-inter-miami-mls.html" rel="noopener ugc nofollow" target="_blank">announced</a> that Lionel Messi, the world’s greatest soccer player,¹ would be leaving Europe behind and joining Inter Miami.² This matters because the biggest name in <a href="https://500ish.com/a-most-beautiful-game-e3a3dcbd228d" rel="noopener ugc nofollow" target="_blank">fútbol</a> (soccer), and arguably in all sports, is coming to America.³ But it also matters because he’s coming to play in the MLS. A league that has an exclusive television deal with Apple. And as such, Apple apparently helped lure Messi over with an extraordinary offer: a cut of revenue from new subscribers to their Season Pass service. That’s right. Apple is using the world’s highest-profile athlete as lead gen. <a href="https://500ish.com/apples-messi-strategy-48bd95fe006">Read More</a>