Apple’s Holiday Commercial “Sway” is Shot in Prague — FAQ

<p>This is the second year in a row Apple chose to shoot its holiday commercial in the former Czech Republic, now called Czechia. Last year&rsquo;s &ldquo;Frankie&rsquo;s Holiday&rdquo; also took place in the near-by region.</p> <p>To showcase the absolute freedom you can experience while wearing AirPods (connected to iPhone X in this commercial), Apple selected specifically the historical streets of Prague. Seeing the perfectly snow covered buildings with Czech signs throughout the commercial, displaying &ldquo;Cukrarna Tety Emy&rdquo; (meaning Aunty Ema&rsquo;s Cakery) or &ldquo;Horska Draha&rdquo; (meaning Rollercoaster), we don&rsquo;t have to ask ourselves twice why Apple keeps returning to the Czechia.</p> <p><a href="https://medium.com/@MacTrast/apples-holiday-commercial-sway-is-shot-in-prague-faq-f9c352a9f2b2"><strong>Visit Now</strong></a></p>