Apple’s Holiday Commercial “Sway” is Shot in Prague — FAQ
<p>This is the second year in a row Apple chose to shoot its holiday commercial in the former Czech Republic, now called Czechia. Last year’s “Frankie’s Holiday” also took place in the near-by region.</p>
<p>To showcase the absolute freedom you can experience while wearing AirPods (connected to iPhone X in this commercial), Apple selected specifically the historical streets of Prague. Seeing the perfectly snow covered buildings with Czech signs throughout the commercial, displaying “Cukrarna Tety Emy” (meaning Aunty Ema’s Cakery) or “Horska Draha” (meaning Rollercoaster), we don’t have to ask ourselves twice why Apple keeps returning to the Czechia.</p>
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