Apple Is Silently Investing Billions In Something Dubbed Apple GPT
<p>Apple is up to something.</p>
<p>The next one more thing.</p>
<p>Billions are silently being funneled into generative AI.</p>
<p>Why should you care?</p>
<p>Because what is about to come is probably the tech equivalent of discovering a new planet. Let’s dig in.</p>
<h1>The billion-Dollar bet on generative AI</h1>
<p>$22.6 billion.</p>
<p>Picture it.</p>
<p>A stack of one-dollar bills reaching 1,534 miles high — almost the distance from San Francisco to Dallas. Laid end-to-end, they’d circle Earth 88 times.</p>
<p>According to Tim Cook, a significant portion is allocated to AI technologies, including generative AI.</p>
<p>But here’s an interesting tidbit: Apple’s R&D budget saw a <a href="https://appleinsider.com/articles/23/08/03/tim-cook-confirms-that-apple-has-been-working-on-generative-ai-for-years" rel="noopener ugc nofollow" target="_blank">$3 billion</a> increase this year alone. While this could signal a variety of initiatives, it’s clear that AI is a priority.</p>
<p>Unlike some tech giants — Google, Meta, Microsoft, to name a few — Apple takes a more reserved approach. Tim Cook mentioned that Apple prefers to “announce things as they come to market,” keeping their cards close to their chest.</p>
<p>Now, for some intriguing developments. Apple has been working on an internal chatbot, tentatively referred to as “Apple GPT.”</p>
<p>Obviously, it will have some seamless Apple-ly name, like a Siri Plus or Apple Assist but for now, let's call it Apple GPT.</p>
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