How to Foster a Positive Company Culture in the Age of Social Media Reviews

<p>Meet John. John is hunting for a brand new job. When he finds a job description that seems like the perfect fit for him, he decides to do some digging about what the company is really like.</p> <p>The first places John looks at are Facebook and Glassdoor. And, as excited as he is about everything the position entails, he&rsquo;s not as thrilled with the reviews he&rsquo;s seeing posted there.</p> <blockquote> <p><em>Unrealistic hours. Unsupportive management. No room for growth. Toxic office politics.</em></p> </blockquote> <p>Despite the crisp photos of friendly employees enjoying a chili cook-off that fill the company&rsquo;s &ldquo;About Us&rdquo; page, John now assumes that the culture is the exact opposite of what the employer actively promotes. As a result, he clicks away from the job description and sets his sights on something that&rsquo;s a better match.</p> <p>If you&rsquo;re an employer, this story probably made you cringe. The fact that a candidate could place that much trust and value in a review &mdash; which very well could&rsquo;ve been posted by a disgruntled ex-employee &mdash; immediately negates all of the thought and elbow grease you&rsquo;ve already invested into your employer brand.</p> <p><a href="https://wrike.medium.com/how-to-foster-a-positive-company-culture-in-the-age-of-social-media-reviews-5f910716141b"><strong>Website</strong></a></p>