How to Foster a Positive Company Culture in the Age of Social Media Reviews
<p>Meet John. John is hunting for a brand new job. When he finds a job description that seems like the perfect fit for him, he decides to do some digging about what the company is really like.</p>
<p>The first places John looks at are Facebook and Glassdoor. And, as excited as he is about everything the position entails, he’s not as thrilled with the reviews he’s seeing posted there.</p>
<blockquote>
<p><em>Unrealistic hours. Unsupportive management. No room for growth. Toxic office politics.</em></p>
</blockquote>
<p>Despite the crisp photos of friendly employees enjoying a chili cook-off that fill the company’s “About Us” page, John now assumes that the culture is the exact opposite of what the employer actively promotes. As a result, he clicks away from the job description and sets his sights on something that’s a better match.</p>
<p>If you’re an employer, this story probably made you cringe. The fact that a candidate could place that much trust and value in a review — which very well could’ve been posted by a disgruntled ex-employee — immediately negates all of the thought and elbow grease you’ve already invested into your employer brand.</p>
<p><a href="https://wrike.medium.com/how-to-foster-a-positive-company-culture-in-the-age-of-social-media-reviews-5f910716141b"><strong>Website</strong></a></p>