3 Ways Design Thinking Failed Us
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<p><a href="https://medium.com/u/c62f9382acf4?source=post_page-----3653863ebb92--------------------------------" rel="noopener" target="_blank">Davin Granroth</a></p>
<p>, my manager in 2012, first introduced me to Design Thinking through the lens of the double diamond — a model that immediately intrigued me. It laid out a process of diverging and converging, of exploring and refining. Eager to delve deeper, I turned to <em>“Change by Design”</em>, and as I flipped through its pages, the true magnitude of Design Thinking unveiled itself. Every line, every illustration resonated with a conviction I had perhaps felt but never put into words: <em>Design had the power to reshape the trajectory of human civilization.</em> It transcended mere aesthetics and functionality; it hinted at boundless potential and transformative change. <em>“Change by Design”</em> wasn’t just enlightening — it was an epiphany. The message within its pages was hopeful, profound, and deeply inclusive. Design, as portrayed, wasn’t merely a trade; it was a revolution, a philosophy advocating for richer, more empathetic solutions in our intricate world. The essence of Design Thinking, as depicted in that book, was something I embraced wholeheartedly. However, my journey with it since then hasn’t quite mirrored the inspiration I initially felt. I’m not alone in this sentiment, as many in the Design community have shared similar experiences. To unravel this, we need to trace back to the roots and discern where the discrepancies lie.</p>
<h1>The Pioneers and Their Vision</h1>
<p>The roots of Design Thinking trace all the way back to the vibrant interplay of disciplines in the 1960s and 1970s. Engineering, cognitive science, and business strategy converged, laying the foundation for a user-centric approach to problem-solving. These pioneers stand as giants among us mere mortals:</p>
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