[Video] How demand generation for startups works. TravelPerk case

Product marketing review on Factorial HR is here [the company of 1,000+ employees and $220M total funding amount develops software solutions that automate HR processes].

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I am introducing a series of ~7-min videos of mine — for those I picked several Barcelona-born startups — to show how product teams can get more out of demand generation.

 This review is on TravelPerk. This is a travel platform that provides travel and expense management services for business travelers. Total funding amount constitutes of $426.8M (according to Crunchbase).

 Disclaimer: data I am sharing is publicly available. So I do not spread any confidential info here.

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