There’s this idea that as soon as a hobby becomes mainstream and profitable that the culture created around pure enthusiasts becomes washed away by the dollars and cents created once it’s become monetized. A keen observer and writer wrote an article about the monetization of yoga*. A practice centered around health and well-being that is focused solely on individual wellness is now a hugely profitable industry. In addition to classes, the content (i.e. YouTube channels, social media accounts), the equipment, and, most notably, the apparel, have become largely profitable enterprises on their own. What became a niche fitness activity shared by enthusiasts has been split open and realized as a cash cow.
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