As Product Designers, we are adept at facing challenges and navigating ambiguity. But, in 2023, the problem-solving turned to our wider industry. At the outset, there was economic uncertainty. Then artificial intelligence entered the chat. Advancing more rapidly than any of us could have predicted, and promising to impact our lives as creative professionals, AI has generated further unknowns in the ever-changing landscape of product design.
The challenges are known, so how can we begin to find solutions to help us approach the future with more confidence? At Berlin Design Week 2023, we dived into this process as Product Designers do best: by putting our heads together.