This is the second installment where we’ll be reviewing business insights from press mentions and interviews I gave over the past quarter. Customer experience is a common theme here, and particularly its interaction with technology. If you want your business to remain competitive in the specialty consumer sector, experience is the name of the game.
Mixed Reality and Customer Immersion
Article: Why Mixed Reality Could be a Business Game-Changer
Publication: The Food Institute
Date: July 31, 2023
Commentary: Metaverse-adjacent technologies like virtual reality, augmented reality, and mixed reality are still finding their place in business, though the buzz around AI in 2023 displaced some of the prior focus on them. However, they aren’t going away and still have a profound impact on customer experience. Particularly for brands in food & beverage (F&B) or consumer packaged goods (CPG), there are multiple ways to provide a more immersive experience for your customer.