Your favorite fruit, just like all other fresh produce that we eat, has to go through an extensive supply chain to reach you.
This supply chain flows from farmers usually in rural areas to individual transporters or shipping companies, then to wholesalers or retailers, and finally to us — the end consumer.
Kenya, especially, faces problems of poor transportation networks, which make the time-distance relationship in the transportation of fresh fruit products to be of great importance in determining whether the products reach the market fresh and in marketable quality.