Let’s get this out the way first: on a per-unit basis, almond milk production is less water-intensive than cow milk production. But, that’s not really what this article is about.
Rather, I’d like to explore the problem of environmental fictions dressed up online as scientific facts — fuzzy data and outright falsehoods, cloaked in misinterpreted “authoritative links” and amateur research papers.
Let’s examine two case studies you might be familiar with: the NASA Clean Air Study and the water use debate regarding cow’s milk and almond milk.