At one time, not long ago, a man admitting he wanted to quit alcohol would have drawn a lot of sideways looks and probably more than a few homophobic comments.
He would have been pegged as one of two things:
- An “alcoholic” who probably has a “problem”
- A wuss
Such is the aura that Big Alcohol and the media placed around the image of the tough, manly, hard-drinking dude that guys wanted to be and women wanted to be with.