Any logical person would first scoff at this business choice, for the limitation of one size seems detrimental for attracting customers since their clothing caters towards a minority of people. However, Brandy Melville has been thriving. Their Instagram page has more than 3.9 million followers with each of their posts averaging fifty thousand likes, and YouTube videos titled “Brandy Melville Haul!” (essentially just videos of girls trying on and rating new items) rack up tens of thousands of views. According to research firm Piper Jaffray, it is one of the brands with the fastest growing popularity among teenage girls in America.
Thoughts at East Richmond Station
From East Richmond station the sky looks like an ashen sink: Grey perpetual, flat and dirty, Enlivened just enough, With the underlying stain of…