Hello, everyone! My name is Anastasia Kim, and I am the co-founder and CEO of the WEE marketplace in the United Arab Emirates. In my blog, I share insights into how we are building a one-hour delivery marketplace in the UAE. More details about the beginnings of WEE marketplace, how we attract sellers in the MENA region, and how we manage our team can be found in previous posts on this blog.
Challenge 1: Choosing Partners at the Start
Even before we decided on the B2B partnership strategy based on the WEE technological platform, our team faced our first challenge: find initial partners — specifically, legal and financial advisors.