Does pink pacify prisoners? The criminal allure of Baker-Miller Pink

If you get yourself thrown into prison in the US or Switzerland, you may find that your cell walls have been painted pink.

This is because a particular shade of pink has been reported to calm us down and reduce aggression.

But does it work? And if so, how?

Baker-Miller Pink, also known as Drunk Tank Pink, is a strong shade of pink made by mixing a gallon of white paint with a pint of red. It’s not unlike the colour of Pepto-Bismol.

It had calming properties attributed to it in the late 1970s by Alexander Schauss, director of the American Institute for Biosocial Research in Tacoma, Washington.

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