Tag: WeWork

WeWork, WeBroke, WeOver.

Hollywood would have you believe the best things come in threes. That’s why it’s obsessed with making everything and anything a trilogy. In some ways, it’s the perfect way to tell the story of WeWork. Act 1 is the departure, where the hero, Adam Neumann, receives a call to ad...

Why WeWork Failed

I first heard about coworking around 2006. At the time, there were a handful of grassroots outfits like The Hub in the UK, The Centre for Social Innovation in Toronto, and New Work City in its semi-eponymous city. My interest in coworking was connected to a thought leadership event series I was prod...