Tag: Daring

For the first time, Sydney opened its arms to welcome SXSW down under. Amongst the stew of buzzwords and fleeting trends, SXSW Sydney is the event that defies conformity and dares to challenge the very essence of creativity and innovation. It’s a festival for thought leaders, artists, pioneeri...

In the 2011 Black Friday edition of The New York Times, Patagonia published an audacious full-page ad telling viewers not to buy their jacket. Below the jacket’s image was a message detailing why customers shouldn’t buy the product. Among the listed factors are the 36 gallons of water re...